From the last couple of years, Big Data has been the great topic and have created a large buzz in the global market. The intent is that mass amounts of collected data – which we have access to – can assist us in every little thing i.e. from planning advanced medical treatments to deploying exceptional business promotion strategies.
Big data’s biggest strength is its quantitative and numerical foundation, which is also a major weakness. By experiencing the success Donald Trump had in USA elections, there arises a big question mark on the Big Data analysis and its practice in decision making.